BBC Glow Up:
AR Makeup

In May 2025, I was featured on the TV show BBC Glow Up as an AR Creator, where I helped bring one of the MUA’s makeup looks to life through augmented reality. 

I collaborated with another creator to design and develop a custom 3D AR effect, working closely with the production team, Snapchat, and Warner Bros. You can watch it now in Season 7, Episode 2.

@meta Collab Post

In April 2025, I led a creative campaign with Meta AI, taking the project from concept and scriptwriting to on-set direction and final edit. 

The video showcases how I used Meta’s AI tool to turn three random words from my followers into a digital moodboard, transforming fashion creativity with cutting-edge tech. The reel has since reached over 3 million views on Instagram.

Biolume: An AI Fashion Video

Biolume: Threads of Light is a digital fashion film I created using Sora to explore garments made from bioluminescent, impossible materials. 

I used AI prompts to design everything from scratch, pushing the boundaries of couture beyond physical limits. This project challenged my creative process and offered a new way to visualise high concept fashion without traditional tools or production costs.

AR Orchids:
A Snapchat Lens effect

I created AR Orchids as a photorealistic Snapchat lens inspired by the beauty of orchids. Using Cinema4D and Substance Painter, I built and hand painted a 3D model to bring digital makeup to life. 

This personal project was later featured on set during my collaboration with BBC Glow Up and Snapchat as an example of what is possible with AR.

3D VFX Digital Fashion Shoot

This project explores a new workflow combining VFX, motion capture, and 3D digital fashion. I directed the full process from green screen filming to designing the digital garment, working with model Jacqui to bring the vision to life. 

Originally a client brief, it evolved into a personal case study that showcases new possibilities for future campaigns and creative collaborations.

@meta.ai Collab

A collaboration with Meta AI showing how I used AI-generated moodboards to design a sci-fi inspired digital dress, combining storytelling with 3D garment construction.

AR VLT Lemon Drink

I worked with my Oraar Studio team to bring this VLT Lemon Tea product to life using AR and storytelling. This interactive Snapchat lens shows how packaging can become a digital experience.

Lunar New Year Dragon AR Effect

To celebrate Lunar New Year 2024, I designed an interactive AR dragon headpiece that went viral globally and was later acquired by Meta. Built with my team at Oraar Studio, this effect brought cultural tradition into the digital space through handcrafted 3D design and animation.

Sora Alpha Artist Feature

Created during the OpenAI Sora alpha phase, this hyperreal underwater stained glass garment video explores AI’s potential in fashion storytelling. Featured on OpenAI’s blog, the piece sparked global conversation around the future of AI generated video.

Thread Head AR Effect

A spontaneous AR project I created for Threads launch, inspired by their brand ribbon design. The Thread Head effect quickly went viral and was featured by the Instagram team.

LEGO AR Festival Headpiece

Commissioned by LEGO, I led the creative direction for this AR flower crown, letting users customise and bloom their own headpiece using flowers from the LEGO Botanical Collection.

Vaseline AR Art

Commissioned by Unilever and Vaseline, Boundless is a permanent 3D AR art piece installed in their West London headquarters. Created using Adobe Aero, it transforms into an immersive brand experience through interactive storytelling.