About me

Hey! I'm Josephine, a Creative Technical Director based in London and a passionate explorer of emerging technologies. With a background in Art Direction, I taught myself how to integrate tech into my creative process, experimenting with Augmented Reality, AI, VFX, Digital Fashion and 3D Modelling.

I graduated from Kingston School of Art in 2021, right in the middle of the COVID lockdowns. That moment shifted everything for me. It pushed me to adopt digital tools as my primary medium, leading me to build a creative practice rooted in innovation and adaptability.

By consistently sharing my experiments online, I’ve had the chance to collaborate with global brands including Meta, LEGO, Nvidia, Snapchat, Unilever and OpenAI. My projects have been featured in Forbes, Fast Company, Meta’s blog and OpenAI’s Sora artist showcase. From Instagram AR effects and fashion concept films to AI moodboarding and VR experiences, I’ve worked across a range of formats to explore the intersection of identity, storytelling and tech.

Between 2022 and 2024, I co-founded and ran an XR Creative Studio in London. During that time, I alpha tested unreleased tools for Meta, Snapchat and TikTok, and led campaigns for clients including easyJet, LEGO and BBC Glow Up. I eventually decided to step away from running a studio full time to focus on deepening my creative practice as the XR and AI industries continue to shift.

Currently, I work as a freelance Creative Technical Director and content creator. My work focuses on future facing digital fashion, AI powered concept development and augmented reality experiences that are both experimental and commercially viable. I’ve created hyperreal fashion videos using OpenAI’s Sora, built interactive AR lenses for product launches and consulted on how AI can help brands create content at the speed of culture.

Above all, my goal is to redefine how physical and digital worlds merge. I want to show how powerful, accessible and expressive tech can be when placed in the hands of creatives. Whether it’s through playful filters, immersive storytelling or speculative design, I’m here to push boundaries and hopefully inspire other young innovators to follow their curiosity, no matter where it leads.

If you’d like to connect or collaborate, feel free to drop me an email. I’d love to hear from you!