Meta AI x Josephine Miller: AI Fashion Transformation Reel

This project offered me the opportunity to take full creative ownership from initial concept to final delivery, working alongside Meta AI and a leading creative agency. From pitching and scriptwriting to directing the on-set vision and final edit, I was involved in every stage. It was a valuable experience in shaping a high production social campaign that communicates the potential of AI in digital fashion while translating a creative idea into a polished, shareable story.
​
In this campaign for Meta AI, I used my skill set to help market their AI tool without putting aside my own creative voice. The video showcases a fun, fashion-forward challenge where I randomly selected three prompt words submitted by my followers. Using Meta AI, I transformed those prompts into a digital moodboard, demonstrating how the tool can spark original, aesthetic concepts quickly and intuitively. This playful format not only challenged my skills in a new way but also highlighted the everyday creative potential of AI.
​
From there, the process moved into visualisation and design direction. I creatively led the styling, wrote and structured the script, storyboarded the concept, and worked closely with the production agency to bring everything to life on set. I also oversaw editing and post production to ensure the final result stayed true to the original concept.
The reel reflects how Meta AI can empower creators to generate ideas, streamline design workflows, and elevate personal storytelling through technology. With over 3 million views on Instagram alone, the video resonated deeply with audiences, bridging the gap between entertainment, education and innovation.
​
Watch the reel on Instagram here:
Meta AI x Josephine Miller Reel