As part of OpenAI’s early access alpha programme for Sora, I was invited to be one of the first artists to experiment with their groundbreaking video model. Having collaborated with OpenAI for over three years, beginning with the DALL·E beta, I’ve had the opportunity to test and push the boundaries of their generative tools long before public release.

This project, Underwater Stained Glass Garment, was one of the first pieces I created with Sora to explore how fashion could evolve when freed from physical constraints. The concept centred on a hyperreal garment made entirely of light reactive, stained glass like panels, filmed in an underwater setting. These visuals were designed to challenge perceptions and highlight the surreal beauty possible when AI and fashion storytelling merge.

The video was featured on OpenAI’s official blog and social channels, receiving an overwhelming response. Many viewers were stunned that the film was generated entirely through AI, without traditional 3D software or post production. It sparked important conversations around creative authenticity, visual realism and the future of concept visualisation.

This project reinforced my belief in AI as a powerful tool for concept development and storytelling in digital fashion, advertising and art direction. I’m actively consulting with brands on how to integrate AI video tools like Sora into commercial campaigns and content creation pipelines.

If you’re interested in learning how AI generated video can be used for fashion, advertising or experimental visuals, I’d love to support you through creative direction or consultancy.

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