Culturepreneureship: Week 1

Updated: Sep 22, 2020


So what actually is Culturepreneureship?

Cultural Entrepreneurship

"Entrepreneurship in arts and culture is an economic as well as sociocultural activity, based on innovation, exploitation of opportunities and risk-taking behavior. It is a visionary, strategic, innovative and social activity” - Lidia Varbanova (2013).

Strategic Management in the Arts, London/New York: Routledge

Notes from online lecture:


Ash Temple - Worked in media such as for the BBC, team management, Design work, Advertising & Marketing Campaigns, multi platform work such as with film

Dr Jonathan Gander - Course leader

Niki Richards - Entrepreneur, runs her own business & specialises in culture and media.


I decided to break down the assessment criteria to make sure that I start to look into consider the different areas of consideration.

Aim: 3 hours a lecture then 3 hours development, blogs & research per lecturing day.

Last year I struggled to properly manage my time, poorly documented work and felt stressed a lot of the time, so I have decided to place in a weekly structure to ensure that I keep on top and feel confident about my ideas using the ethos of constantly learning and doing.

.: 12 hrs a week on each module.

(Learning how we should be online)- As we have been forced onto online meetings, this new adaptation means that we have to ensure that our etiquette is kept to at all times. When having meetings in our groups, lecturers and clients we have to consider how we are presented and if we are considerate of others who may have pets or family in the background. //Personally I have found using a green screen background in my calls with clients has helped to keep the focus on me when talking instead of showing my bedroom.

How to be a successful entrepreneur?

They may perceive an opportunity to problem solve an issue or a more convenient solution within society. Organisations are a great way to gain interest and reaching out to a larger scale.

In this part of the presentation "taking risks" really stood out to me because I try to challenge myself to get out of my comfort zone and will continue to push this within the module.

Notes for later: when planning for presentation

Own up to your challenges:

what I'm currently working on...

- Confidence in situations with high experienced clients

- Remembering what to say in presentations

- PBA (Uncontrollable laughter in inappropriate situations)

- Remembering names

- Balancing my stress levels

- Saying 'Yes' to too many projects

- 'too nice' to people

- Perfectionist

Embrace your purpose and mission:

You have to give it a lot of passion and believe in your idea

- To change peoples experiences

- To work with amazing people who have a similar work ethic

- To be known for my passion

- To have a job that is always changing

- Experiment & challenge the possibilities of technology

Find was to handle difficult moments:

- How do you deal with problems?

- How do you deal with set backs?

- Do you look for solutions

- Be adaptable

- Handle failure

- Experiment and learn from your mistakes

- get out of your comfort zone

(you need to constantly see how you can develop & grow)



Viewing ' Young welsh and pretty minted'

  1. What surprised me especially from the entrepreneurs who are the face of their business, they have a 'strong' personality or look, which you may have a negative first impression on; However they are very disciplined and have strict goals for them selves.

  2. Strengths- re investing their money, determination, people skills

  3. Weaknesses- the gonth for example spends a lot of what he makes.

  4. They all have the belief about their businesses and see their growth as they can see how far they have already come.

Entreprenures I admire:

- Elon musk

- Steve jobs

- Will wright- invented a genre of computer game that involves neither winning or shooting yet has generated colossal hits. Eg simcity the sims and spore - thinks about astro biology to explore and explore your own principles- drakes equation etc

why are they successful?

They all have a vision of the future, and see how they help to change it.

Similarity: people who are also inventors, incorporate physics. Psychology, mathematical possibilities etc they all have aspiration to how they want our world to be in the future & how they are going to change it- risk taking


Studio Lecture with Ash and Jonathan


Enterprise plan- the launch & creation of a plan

What is culture?

- How we live

- Has meaning

- Understanding of the world

"Taste in the arts & humanities integrated pattern of human knowledge, belief and behaviour." Krobar & C. Kluckholn


Pop culture. Universally accessable.

Generally recognized by members of a society as a set of the practices, beliefs, and objects that are dominant or prevalent in a society at a given point in time.

What is cultural intermediary? - Selects culture + Presents it

- Connect with an audience + Find relevance

Fee= Set amount

Price= Changes with the market.

Entrepreneur will sell their service.

"Someone who perceives an opportunity and creates an organisation to perceive it".

e.g. Steve Jobs - used culture in marketing (entrepreneur)

e.g. Damien Hurst- rebellious approach (culturepreneur)

- He didn't accept culture intermediary to be in his way. He didn't sell his work through a gallery he sold it directly to the auction. (to the audience)

e.g. Banksy - tapping into a culture (culturepreneur)

How he can recognise if something is going wrong.

Elon musk- Selling the big idea, strong visual communication.

Walt Disney- Had a format strategy (Multiple platforms e.g. film)

NETFLIX- Still loosing money but investors see its potential and how its changing the way we watch films.

(I also added notes after the seminar from

Need= marketing to show how it will satisfy you

Want = not that interested

.: create an idea that will create a need for it.

Customers are looking to solve the problem (subconsisly the gains)

Extra research:

Find a pain

What is your pain?

- may not be obvious but when showing an investor it identify the pain in their conscious too

The outcome can be how you get to the answer.

- but need to prove that the idea can make money.

"You don't know what's the end of it, you may find a different pain."

For example Instagram started off reviewing restaurants then people started to post pictures

Paypal- solved safe online buying safety without realising until given feedback.

© 2023 by Josephine Miller